Where is a licensee required to display their license number?

A licensee is required to display their license number in advertisements to ensure transparency and compliance with regulatory standards. This requirement serves to inform consumers that the individual or entity advertising is properly licensed to engage in the services being offered. It helps promote trust and accountability in the marketplace by allowing consumers to verify the legitimacy of the broker or agent's authority to operate.

Displaying the license number in advertisements also fulfills legal obligations that protect consumers from fraudulent practices, ensuring they are dealing with qualified professionals. While the other options might seem reasonable at first glance, they do not carry the same level of regulatory requirement as advertisements in the context of personal lines brokerage in California.